Zomato is a mobile application for finding restaurants, booking a table and provide food. This application is presented in 24 countries, has 50 million users and each year brought its owner $ 200 million in revenue. In our article, you will learn how to develop an mobile app like Zomato.
Hiring mobile app development companies in Bangalore will help to get successful app.
Zomato is a mobile application for finding restaurants, booking a table and provide food. This application is presented in 24 countries, has 50 million users and each year brought its owner $ 200 million in revenue. In our article, you will learn how to create applications such as Zomato, attracted the attention of gourmets around the world and the money.
Build App such as Zomato Niche and Target Audience
Eating Clean Me is a Good Example of Niche Healthy Food Delivery Applications
Currently, the global food delivery market is divided among themselves by Grubhub, Deliveroo, Uber Eats, Eats24, food panda, Zomato, and other big players. It is a universal service that operates according to the "all for all" scheme market. There is no point directly compete with these giants because they already have a large base of regular users and a lot of money to improve service and marketing.
Instead, it is best to choose one of the vertical markets, with a focus on certain types of food (vegetarian dishes, healthy food, fast food, set meal for office, homemade food, etc.) or cooking (France, Europe, Brazil, etc.) , such services know their niche and target audience for sure, and because it can create a better user experience and thus gain a competitive advantage in the beginning.
Monster Pet supplies - Fast delivery of pet food online.
Food for All - trading perishable foods that are not sold and the dishes were still in the shops and restaurants at the end of the day.
Additionally, you can concentrate on a particular country or region in which the online food delivery service is absent or poorly developed. How Glovo, conquering the empty market of a small town in Eastern Europe (50-200000 population).
Web Service Zomato and Revenue Transactional Application Mode
Initially, Internet service Zomato developed as a restaurant guide, where you can find out what kind of establishment that is present in the city and look at their menu, prices, ratings and reviews (ie, it is an analog of the famous Yelp). Then, Zomato adds an online delivery system so that customers can order food if there are no tables left, or they want to have a romantic dinner at home, without wasting time and effort in cooking.
Do you want to build a project with top mobile app development company in Bangalore?
Contact us and we will help you.
In 2016, the company made another big improvement with the introduction of an online reservation function called Zomato Book. Because of this, the service Zomato has become a universal platform that serves all the needs of gourmet: restaurant search, reservation desk, and food delivery online.
As for monetization a few years ago, Zomato acquired only through advertising revenue, but now, after the proclamation of the transition to transactional monetization models, the share of advertising revenues decreased by 60%. The remaining 40% is:
Zomato for Business, A special application for the restaurant, which connects companies to their list of services and allows in real-time to update information about special offers, promotions, events, and discounts. There is a flat fee for the service, which varies by country and region. For example, in the United States and Canada have averaged $ 100 per month.
Zomato Book. An online table reservation service which allows users to create, modify and cancel reservations, regardless of whether or not an open restaurant. Restaurants pay a flat fee of $ 130-150 for connecting to the book Zomato.
Zomato Events. These services take a small portion of the sale of tickets to various events profile and business activities related to restaurants, cooking and eating.
Zomato Whitelabel. A solution that allows restaurants to create mobile applications Zomato-like for their business, where you can choose a dish, book a table or order food delivery online.
Zomato Base. Consulting services designed to help restaurants survive, evolve, change their profile (dishes, direction) and expand their presence in other markets.
Zomato Gold. Subscription with preferential terms for users on individual partner restaurants. A program participant does not pay for the second most expensive dish on the check (one free entree for one visit) and receive one free drink for each already booked (maximum two free drinks per visit). Only applicable in India. the subscription price - 2000 rupees per year (about $ 30).
Mobile App Development company in Mumbai will help in process of creating mobile applications such as Zomato, you need to implement four user roles: customer buyer, restaurants, couriers and administrators. To do this, you need a number of common functions for all (registration, authentication, profile settings, tracking the status of orders, including location, etc.) and some functions tailored to specific user roles.
User / Client Panel. Designed for people who are looking for a restaurant or want to order food delivery. For such users, the simplicity, the list of which is well designed and honest ratings system / reviews are important. That is, you need to implement the following functions:
Search. Allows users to search for restaurants, cafes, restaurants, pubs and bars with dishes, plates, schedule, location, availability and rating. Using the search function, one can find institutions and evaluate menus, prices and services, as well as check availability table and opening hours.
Order basket. Choose your favorite dish and add them to your order basket with one or two clicks. Simple and clear these features, the better.
Tracking order status. Allows customers in real time to monitor the status of orders (consistent, well-prepared, given to courier) and the location of the courier. So people can check when they receive orders.
Payment system. PayPal payment gateway integration, Amazon Pay, Stripe, Braintree and others in the application. There should be several payment options so that each user can choose the usual payment method.
Rating system. Ratings, reviews and reviews of restaurants, food and courier play an important role in improving the quality of service. They filter out bad counterparties and promote people who do their jobs well.
Book availability. Allows you to receive information about the availability of free tables in the restaurant and booked a table with a few clicks on the screen, which is much simpler and faster than traditional telephone booking.
Restaurant Owners Panel. A set of tools that will help to present the best institution itself and the dishes to customers. Are as follows:
Create a profile and settings. The restaurant can specify addresses, schedules, menus with prices and contact details. Presentation of menus and dishes can be in the form of a separate card with a photograph and the price for each dish, a simple list or a photo / scan paper menu. The first option is implemented in Zomato, as customers like it better.
Order management. This allows restaurants to monitor the status of order: done, planned, delivered, closed. For the comfort and effectiveness, it is important that there is a specific time points and artist opposite each item. This will help the restaurant to streamline the process.
control menu. The ability to add and update a food card, where prices, materials, minimum order quantity, speed of cooking, etc are shown. It should also be possible to highlight today's special dish or breakfast sets, lunch and dinner.
The restaurant should be able to manage and update the discount, as well as add special applications, encouraging customers to buy through additional benefits and savings.
courier tracking. Real-time location using Google Maps courier or the equivalent. The owner must be able to check the delivery time total and route drivers choose to provide food.
Push notifications. Reporting of a new order, change of status, payment, rejection and other important matters. Under heavy load, this is an important feature that ensures that no orders were lost.
panel courier (delivery of goods). Zomato not work with freelance courier like UberEATS, foodpanda and Postmates do. Restaurant send their orders using their own couriers. The following functions are important to them:
Login and verification. In applications such as Zomato, the courier must sign the restaurant. If the courier enroll, then we need a verification tool that would give the restaurant a chance to confirm that "
panel courier (delivery of goods). Zomato not work with freelance courier like UberEATS, foodpanda and Postmates do. Restaurant send their orders using their own couriers.
Login and verification. In Mobile app development like Zomato, the courier must sign the restaurant. If the courier enroll, then we need a verification tool that would give the restaurant a chance to confirm that "this messenger is ours." This will protect all parties from fraud.
Profile settings. Insert and modify personal data from courier: first and last name, address, work schedules, use of transport and the relevant certificates (eg, driver's license), if necessary.
Order management. Tools necessary to accept and close the order, including the ability to accept payments and adjust thrust notification sound that works even when the app is closed.
Geolocation. Integration with Google Map or Waze to see the route of delivery. This application should determine and indicate the delivery time, which will help to calculate the arrival time courier to the client. At the same time, the courier must be able to optimize the route.
Payment. Applications courier must be able to confirm and pay for shipping. This can be done by matching the location courier delivery location or by interacting with messenger application with the client application on your phone. These interactions can also be used to make a payment order on the spot.
Admin panel. You will also need a panel with which you can manage your lists, profiles, payments and more. The following functions are responsible for this:
Restaurant management. The ability to add, update and delete any restaurant or cafe on the list. Checking the status, activities and interactions of institutions with customers. The ability to change the category of restaurants, dishes, plates, shipping options and payment methods.
Performance Monitoring. Tracking the status and activity of all the restaurants, couriers and customer. monitoring of ratings, reviews, and reviews, including monitoring of IP connected devices (important for preventing Ranked wrapping) and the honesty of the review.
Analysis and reporting. Receive data real-time and reports on user activity in general and in the context of certain actions. Better not be stingy text and numeric data, but the graphs, charts, and diagrams are easier to understand and analyze.
Commission and monetization. Ability to set a commission on orders, financial transactions and other functions related to the monetization of applications.
Zomato app is aimed at people aged 18 to 35 who want to order delivery food or find a restaurant with good service and delicious food. At the same time, the main focus is on busy people who need food delivery, and young people who want to have a good time with their friends. To attract them, the company uses:
The company estimates that nearly 30% of their customers come through referrals - sites that do a review of the restaurant, plates and dishes, while providing a link to the Zomato application.
SMEs and SEO. The company constantly invests a lot in creating content that attracts people and search engines.
Social network. Facebook, Instagram, Twitter activity, and YouTube also attract users and increase brand awareness.
Promotion. Zomato regular holding various promotions and events to attract users.
As for stocks, not only about network activity, but also on real events. For example, Zomaland food and entertainment festival, which brings together some of the best restaurants, musicians, comedians, as well as interactive installations and games under one roof.
The company also regularly organizes food Sprint and various local events dedicated to food and everything associated with it.
When the basic concepts, functions and monetization models are ready, you can begin to direct the application code. This process consists of the following steps:
Collection requirements.
Prototyping. Building a user flow logic (how a person uses the application to achieve the goal) and created the application screen (look for a place for lunch, the restaurant menu, order management, payment, tracking, etc.).
Creation of UI design / UX. Determine how the application interface will search for all user roles. Here Zomato rely on live pictures of the restaurant and the dishes were launched in the brain dopamine system clients and facilitate ordering food here and now.
MVP development. mobile app development with a minimal set of functions, which is sufficient to test the concept and performance of key ideas. Usually this is the search for restaurants and checkout, including payment.
Testing. A special team examine the MVP for the performance, relevance and virulence. Based on the feedback, MVP improved and updated until you get the apps you need.
Deployment. Adding apps to Google Play and the App Store. With the increased attention to marketing support and technical support.
Zomato is a mobile application for finding restaurants, booking a table and provide food. This application is presented in 24 countries, has 50 million users and each year brought its owner $ 200 million in revenue. In our article, you will learn how to create applications such as Zomato, attracted the attention of gourmets around the world and the money.
# 1. Niche and Target Audience
Build App such as Zomato Niche and Target Audience
Eating Clean Me is a Good Example of Niche Healthy Food Delivery Applications
Currently, the global food delivery market is divided among themselves by Grubhub, Deliveroo, Uber Eats, Eats24, food panda, Zomato, and other big players. It is a universal service that operates according to the "all for all" scheme market. There is no point directly compete with these giants because they already have a large base of regular users and a lot of money to improve service and marketing.
Instead, it is best to choose one of the vertical markets, with a focus on certain types of food (vegetarian dishes, healthy food, fast food, set meal for office, homemade food, etc.) or cooking (France, Europe, Brazil, etc.) , such services know their niche and target audience for sure, and because it can create a better user experience and thus gain a competitive advantage in the beginning.
Niche Sample Projects:
Eating Clean Me - service to provide delicious, healthy and wholesome.Monster Pet supplies - Fast delivery of pet food online.
Food for All - trading perishable foods that are not sold and the dishes were still in the shops and restaurants at the end of the day.
Additionally, you can concentrate on a particular country or region in which the online food delivery service is absent or poorly developed. How Glovo, conquering the empty market of a small town in Eastern Europe (50-200000 population).
# 2. Business and Monetization Models
Build Web Service Applications such as ZomatoWeb Service Zomato and Revenue Transactional Application Mode
Initially, Internet service Zomato developed as a restaurant guide, where you can find out what kind of establishment that is present in the city and look at their menu, prices, ratings and reviews (ie, it is an analog of the famous Yelp). Then, Zomato adds an online delivery system so that customers can order food if there are no tables left, or they want to have a romantic dinner at home, without wasting time and effort in cooking.
Do you want to build a project with top mobile app development company in Bangalore?
Contact us and we will help you.
In 2016, the company made another big improvement with the introduction of an online reservation function called Zomato Book. Because of this, the service Zomato has become a universal platform that serves all the needs of gourmet: restaurant search, reservation desk, and food delivery online.
As for monetization a few years ago, Zomato acquired only through advertising revenue, but now, after the proclamation of the transition to transactional monetization models, the share of advertising revenues decreased by 60%. The remaining 40% is:
Zomato for Business, A special application for the restaurant, which connects companies to their list of services and allows in real-time to update information about special offers, promotions, events, and discounts. There is a flat fee for the service, which varies by country and region. For example, in the United States and Canada have averaged $ 100 per month.
Zomato Book. An online table reservation service which allows users to create, modify and cancel reservations, regardless of whether or not an open restaurant. Restaurants pay a flat fee of $ 130-150 for connecting to the book Zomato.
Zomato Events. These services take a small portion of the sale of tickets to various events profile and business activities related to restaurants, cooking and eating.
Zomato Whitelabel. A solution that allows restaurants to create mobile applications Zomato-like for their business, where you can choose a dish, book a table or order food delivery online.
Zomato Base. Consulting services designed to help restaurants survive, evolve, change their profile (dishes, direction) and expand their presence in other markets.
Zomato Gold. Subscription with preferential terms for users on individual partner restaurants. A program participant does not pay for the second most expensive dish on the check (one free entree for one visit) and receive one free drink for each already booked (maximum two free drinks per visit). Only applicable in India. the subscription price - 2000 rupees per year (about $ 30).
# 3. Basic and advanced features
Mobile App Development company in Mumbai will help in process of creating mobile applications such as Zomato, you need to implement four user roles: customer buyer, restaurants, couriers and administrators. To do this, you need a number of common functions for all (registration, authentication, profile settings, tracking the status of orders, including location, etc.) and some functions tailored to specific user roles.
User / Client Panel. Designed for people who are looking for a restaurant or want to order food delivery. For such users, the simplicity, the list of which is well designed and honest ratings system / reviews are important. That is, you need to implement the following functions:
Search. Allows users to search for restaurants, cafes, restaurants, pubs and bars with dishes, plates, schedule, location, availability and rating. Using the search function, one can find institutions and evaluate menus, prices and services, as well as check availability table and opening hours.
Order basket. Choose your favorite dish and add them to your order basket with one or two clicks. Simple and clear these features, the better.
Tracking order status. Allows customers in real time to monitor the status of orders (consistent, well-prepared, given to courier) and the location of the courier. So people can check when they receive orders.
Payment system. PayPal payment gateway integration, Amazon Pay, Stripe, Braintree and others in the application. There should be several payment options so that each user can choose the usual payment method.
Rating system. Ratings, reviews and reviews of restaurants, food and courier play an important role in improving the quality of service. They filter out bad counterparties and promote people who do their jobs well.
Book availability. Allows you to receive information about the availability of free tables in the restaurant and booked a table with a few clicks on the screen, which is much simpler and faster than traditional telephone booking.
Restaurant Owners Panel. A set of tools that will help to present the best institution itself and the dishes to customers. Are as follows:
Create a profile and settings. The restaurant can specify addresses, schedules, menus with prices and contact details. Presentation of menus and dishes can be in the form of a separate card with a photograph and the price for each dish, a simple list or a photo / scan paper menu. The first option is implemented in Zomato, as customers like it better.
Order management. This allows restaurants to monitor the status of order: done, planned, delivered, closed. For the comfort and effectiveness, it is important that there is a specific time points and artist opposite each item. This will help the restaurant to streamline the process.
control menu. The ability to add and update a food card, where prices, materials, minimum order quantity, speed of cooking, etc are shown. It should also be possible to highlight today's special dish or breakfast sets, lunch and dinner.
The restaurant should be able to manage and update the discount, as well as add special applications, encouraging customers to buy through additional benefits and savings.
courier tracking. Real-time location using Google Maps courier or the equivalent. The owner must be able to check the delivery time total and route drivers choose to provide food.
Push notifications. Reporting of a new order, change of status, payment, rejection and other important matters. Under heavy load, this is an important feature that ensures that no orders were lost.
panel courier (delivery of goods). Zomato not work with freelance courier like UberEATS, foodpanda and Postmates do. Restaurant send their orders using their own couriers. The following functions are important to them:
Login and verification. In applications such as Zomato, the courier must sign the restaurant. If the courier enroll, then we need a verification tool that would give the restaurant a chance to confirm that "
panel courier (delivery of goods). Zomato not work with freelance courier like UberEATS, foodpanda and Postmates do. Restaurant send their orders using their own couriers.
The following functions are important to them:
Login and verification. In Mobile app development like Zomato, the courier must sign the restaurant. If the courier enroll, then we need a verification tool that would give the restaurant a chance to confirm that "this messenger is ours." This will protect all parties from fraud.
Profile settings. Insert and modify personal data from courier: first and last name, address, work schedules, use of transport and the relevant certificates (eg, driver's license), if necessary.
Order management. Tools necessary to accept and close the order, including the ability to accept payments and adjust thrust notification sound that works even when the app is closed.
Geolocation. Integration with Google Map or Waze to see the route of delivery. This application should determine and indicate the delivery time, which will help to calculate the arrival time courier to the client. At the same time, the courier must be able to optimize the route.
Payment. Applications courier must be able to confirm and pay for shipping. This can be done by matching the location courier delivery location or by interacting with messenger application with the client application on your phone. These interactions can also be used to make a payment order on the spot.
Admin panel. You will also need a panel with which you can manage your lists, profiles, payments and more. The following functions are responsible for this:
Restaurant management. The ability to add, update and delete any restaurant or cafe on the list. Checking the status, activities and interactions of institutions with customers. The ability to change the category of restaurants, dishes, plates, shipping options and payment methods.
Performance Monitoring. Tracking the status and activity of all the restaurants, couriers and customer. monitoring of ratings, reviews, and reviews, including monitoring of IP connected devices (important for preventing Ranked wrapping) and the honesty of the review.
Analysis and reporting. Receive data real-time and reports on user activity in general and in the context of certain actions. Better not be stingy text and numeric data, but the graphs, charts, and diagrams are easier to understand and analyze.
Commission and monetization. Ability to set a commission on orders, financial transactions and other functions related to the monetization of applications.
# 4. Marketing policy
Zomato app is aimed at people aged 18 to 35 who want to order delivery food or find a restaurant with good service and delicious food. At the same time, the main focus is on busy people who need food delivery, and young people who want to have a good time with their friends. To attract them, the company uses:
The company estimates that nearly 30% of their customers come through referrals - sites that do a review of the restaurant, plates and dishes, while providing a link to the Zomato application.
SMEs and SEO. The company constantly invests a lot in creating content that attracts people and search engines.
Social network. Facebook, Instagram, Twitter activity, and YouTube also attract users and increase brand awareness.
Promotion. Zomato regular holding various promotions and events to attract users.
As for stocks, not only about network activity, but also on real events. For example, Zomaland food and entertainment festival, which brings together some of the best restaurants, musicians, comedians, as well as interactive installations and games under one roof.
The company also regularly organizes food Sprint and various local events dedicated to food and everything associated with it.
5. Application development
When the basic concepts, functions and monetization models are ready, you can begin to direct the application code. This process consists of the following steps:
Collection requirements.
Prototyping. Building a user flow logic (how a person uses the application to achieve the goal) and created the application screen (look for a place for lunch, the restaurant menu, order management, payment, tracking, etc.).
Creation of UI design / UX. Determine how the application interface will search for all user roles. Here Zomato rely on live pictures of the restaurant and the dishes were launched in the brain dopamine system clients and facilitate ordering food here and now.
MVP development. mobile app development with a minimal set of functions, which is sufficient to test the concept and performance of key ideas. Usually this is the search for restaurants and checkout, including payment.
Testing. A special team examine the MVP for the performance, relevance and virulence. Based on the feedback, MVP improved and updated until you get the apps you need.
Deployment. Adding apps to Google Play and the App Store. With the increased attention to marketing support and technical support.
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